Our Climate Change Advocate profile badge is back as OkCupid data reveals caring about the planet keeps getting hotter
In 2022, climate change is the #1 issue daters care about. It has even surpassed world peace. (Seriously. But more on that later.) So for Earth Month, and by popular demand, we’re bringing back our Climate Change Advocate profile badge and stack for singles around the world. And for every person who opts into the badge, we’re donating $1 (up to $20,000) to Earth Day Initiative, a non-profit organization focused on taking action for the planet. Last year, nearly 400,000 OkCupid users added the badge to their profile and this year we expect over half a million! So let’s get into the data on why so many singles are hot for Climate Change Advocates.
Daters are hot for the planet
Singles across the globe say the environment is the cause that’s most important to them. In fact, they’re about 30% more likely to choose “the environment” over “world peace” and 2x more likely to pick it over “eradicating all diseases from the earth” when asked “Which cause is most important to you?”
Daters have been hot for the planet for a while now, but their focus on it has been increasing with the temperatures. In the past five years, there has been a 368% increase in environmental- and climate change-related terms on users’ profiles, and over the past three years, there’s been a 36% increase in singles saying they’re concerned about climate change (81% today are).
Millennials are driving the trend
There’s no doubt millennials are particularly passionate about the planet. Not only are they (and their Gen Z counterparts) the most likely to cite the environment as their key cause, but millennial daters on OkCupid are the most likely to think about climate change on a daily basis. In response to the question “How often do you think about climate change?” less than one-third of millennials said “rarely or never.” They’re also the most likely to ditch plastic, with 74% saying they support a plastic bags and straws ban.
European singles are taking action
Climate change is the #1 issue for daters around the world, but singles in some countries take it even more seriously than others. Take the plastics ban, for example. For the most part, daters where a plastics ban is already in place are the most likely to support one. In 2020, Germany banned plastic straws and most German daters (85%) are supportive of the ban. The UK introduced a similar ban the same year, and UK daters are next in line for most supportive at 83%. French daters, though, are the least likely to support the ban, despite there already being one in place in France since 2021; nonetheless, the majority of French daters (57%) support it.
Regardless of their views towards a ban, French daters are the most concerned about climate change. American, Israeli, and Indonesian daters are tied for the least — but again, the majority of daters in all three countries are concerned (77%).
French daters also take the lead as those who are the most likely to make a conscious effort to shrink their carbon footprint. Indonesian singles are the least.
Loving the planet gets you more love
While millennial and European singles are leading the charge, there’s no doubt that — no matter where you live or how old you are — loving the planet gets you more love. Ninety percent of daters say it’s important their match cares about the planet, and OkCupid users who are concerned about climate change get 37% more likes and 11% more matches than those who are not.
So if you’re a Climate Change Advocate and want your matches to know, add the OkCupid Climate Change Advocate badge to your profile! Simply answer “yes” to the question “Do you want to support the environment by adding a Climate Change Advocate badge to your profile?” Once you have the badge, you will also appear in the Climate Change stack where you can find other singles with the badge. Both will be available until the end of Earth Month.
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